University of Portland Bulletin 2012-2013

BUS 526 Sustainable Marketing

Covers the principles of sustainable marketing. Using The Natural Step Framework, it begins at the mission, values, and strategy levels of marketing and then moves through the sustainable management of the various marketing influences (i.e. social, political, and technological) and functions (i.e. branding, product design, packaging, pricing, distribution).

Prerequisite

BUS 520 or equivalent.