University of Portland Bulletin 2020-2021

BUS 443 International Marketing Management

Examines the challenges of entering a new international market by researching and developing the first step in this decision process, a Country Notebook, by identifying cultural and economic factors in an emerging market and determining if the uncontrollable factors can be met successfully by adjusting the controllable ones. Junior status.


BUS 200
  • Up one level
  • 400