University of Portland Bulletin 2024-2025

BUS 470 Marketing Research

Surveys the field of marketing research, defined as all activities that provide information to guide strategic marketing decisions. Using an experiential method, students learn to define research objectives, choose and evaluate data sources, implement data collection procedures, interpret, analyze and present research results.

Prerequisite

BUS 200, MTH 161.
  • Up one level
  • 400