University of Portland Bulletin 2024-2025

BUS 473 Sports Marketing

Provides students with a basic understanding of sports marketing, including the marketing of sports as well as marketing through sports. Specific emphasis is placed on market selection, marketing mix decisions, and implementation of the strategic sports marketing process. Also covered are event sponsorships, professional sports teams, governing organizations, sports media (broadcast, print, and Internet), licensing, and hospitality.

Prerequisite

BUS 200
  • Up one level
  • 400