University of Portland Bulletin 2024-2025

BUS 474 Digital Marketing

Provides students with hands-on experience developing digital marketing strategies for businesses and non-profit organizations seeking to leverage digital tools in their competitive strategies. Topic areas include website design, customer data platforms, search engine optimization, online advertising, emerging technology and marketing via email, social media, and mobile. Students will also understand the ethics of these technologies and tools.

Prerequisite

BUS 200
  • Up one level
  • 400