University of Portland Bulletin 2012-2013

BUS 376 Sustainable Marketing

Explores the roles of marketing in a sustainable society. Sustainable marketing has two imperatives: 1) to conduct itself in way that advances an organization's economic success while creating a positive impact on society and the environment, and 2) to help bring about a society that values and practices social and environmental sustainability in all its behaviors.


BUS 200, Junior status.
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  • 300