University of Portland Bulletin 2012-2013

Program Electives (Business Courses) — 12 hours

Students will pick (in consultation with their graduate program advisor) twelve hours of business electives from the following:

Degree Requirements

Public Relations/Advertising Track

BUS 517Marketing for Nonprofit Organization

3

BUS 520Applied Marketing Strategies

3

BUS 521Consumer Behavior

3

BUS 522Marketing Research

3

BUS 523Negotiation and Persuasion Strategies

3

BUS 524Integrated Marketing Communications

3

BUS 525Sales and the Global Market

3

BUS 526Sustainable Marketing

3

BUS 544Managing Innovation and Technology

3

BUS 571New Venture Management

3

Human Resources Track

BUS 511Cross-Cultural Management

3

BUS 512Leadership and Higher Level Management

3

BUS 513Social Responsibility in Organizations

3

BUS 515Management of Nonprofit Organizations

3

BUS 523Negotiation and Persuasion Strategies

3

BUS 541Human Resource Management

3

BUS 544Managing Innovation and Technology

3

Course Offerings

See graduate courses in communication studies and graduate courses in business required for the M.S. in Management Communication.