University of Portland Bulletin 2014-2015

BUS 376 Sustainable Marketing

Explores the roles of marketing in a sustainable society. Sustainable marketing has two imperatives: 1) to conduct itself in a way that advances an organization's economic success while creating a positive impact on society and the environment, and 2) to help bring about a society that values and practices social and environmental sustainability in all its behaviors.


BUS 200 and Junior status.
  • Up one level
  • 300