University of Portland Bulletin 2014-2015

BUS 527 Digital Marketing

Explores the strategic uses of digital marketing tools (e.g., search advertising, mobile messaging, social networks, blogs, etc.) to build a brand or to further a nonprofit organization's mission.  Students will have hands-on experience using digital marketing tactics to launch or build a brand, or to promote a nonprofit organization or cause.

Prerequisite

BUS 520 or equivalent.