University of Portland Bulletin 2014-2015

CST 362 Introduction to Public Relations

Survey course provides understanding of the role of public relations in the profit-making and non-profit sectors, and specific working knowledge of the various facets of the public relations process, including social media. Planning and implementing public campaigns will be discussed.

Prerequisite

CST 352 or corequisite.

Corequisite

CST 352 or prerequisite.
  • Up one level
  • 300