University of Portland Bulletin 2014-2015

Bachelor of Business Administration in Marketing

Degree Requirements

Students who choose to study marketing will learn how to identify and gain insight into customers in order to develop products and services that meet both customer needs and organizational goals. 

See University Core Requirements

Degree Requirements

Common Business Requirements — 52 hours

In conjunction with the general education requirements, all business students regardless of major take the common business requirements.

Non-Business Courses

CST 107Effective Public Speaking

3

ENG 107College Writing

3

MTH 161Elementary Statistics

3

P4 Professional Development Requirements

BUS 202Professional Development

1

BUS 302Professional Development Internship

1

BUS 402Professional Development Leadership

1

Business Foundation Lower Division

BUS 100Introduction to Leadership Skills

3

BUS 101Software Applications Workshop

1

ECN 120Principles of Macroeconomics

3

ECN 121Principles of Microeconomics

3

BUS 200Principles of Marketing

3

BUS 209Financial Accounting

3

BUS 210Managerial Accounting

3

BUS 250Legal and Social Responsibility in Business

3

BUS 255Introduction to Operations & Technology Management

3

Business Foundation Upper Division

BUS 305Business Finance

3

BUS 355Decision Modeling

3

BUS 360Cross-Cultural Organizational Behavior

3

BUS 364Innovation

3

BUS 400Management Decisions and Policy

3

Major Requirements — 24 hours

BUS 370Marketing Research

3

BUS 371Consumer Behavior

3

BUS 443International Marketing Management

3

BUS 471Integrated Marketing Communications

3

Four of the following electives, at least two of which must be in Business:

BUS 361Foundations of Operations Management

3

BUS 376Sustainable Marketing

3

BUS 385Opportunity Assessment

3

BUS 452Project Management

3

BUS 453Supply Chain Management

3

BUS 472Personal Selling

3

BUS 474Digital Marketing

3

CST 301Media and Society

3

CST 332Collaborative Group Leadership

3

CST 352News Writing and Reporting

3

CST 361Introduction to Advertising

3

CST 362Introduction to Public Relations

3

CST 364Visual Communication

3

CST 402Social Media and Cultures

3

ECN 322Environmental Economics

3

ECN 325/ENV 325Metrics for Sustainability

3

ENV 349/POL 349Environmental Policy

3

Additional Electives — 5-8 hours (depending upon whether ECN 120 is used to fulfill one social science requirement)

Total Credit Hours: 120