Program Electives (Business Courses) — 12 hours
Students will pick (in consultation with their graduate program advisor) twelve hours of business electives from the following:
Degree Requirements
Public Relations/Advertising Track
| BUS 517 | Marketing for Nonprofit Organization | 3 |
| BUS 520 | Applied Marketing Strategies | 3 |
| BUS 521 | Consumer Behavior | 3 |
| BUS 522 | Marketing Research | 3 |
| BUS 523 | Negotiation and Persuasion Strategies | 3 |
| BUS 524 | Integrated Marketing Communications | 3 |
| BUS 525 | Sales and the Global Market | 3 |
| BUS 526 | Sustainable Marketing | 3 |
| BUS 544 | Managing Innovation and Technology | 3 |
| BUS 571 | New Venture Management | 3 |
Human Resources Track
| BUS 511 | Cross-Cultural Management | 3 |
| BUS 512 | Leadership and Higher Level Management | 3 |
| BUS 513 | Social Responsibility in Organizations | 3 |
| BUS 515 | Management of Nonprofit Organizations | 3 |
| BUS 523 | Negotiation and Persuasion Strategies | 3 |
| BUS 541 | Human Resource Management | 3 |
| BUS 544 | Managing Innovation and Technology | 3 |
Course Offerings
See graduate courses in communication studies and graduate courses in business required for the M.S. in Management Communication.