University of Portland Bulletin 2016-2017

BUS 472 Personal Selling

Presents personal selling as a professional marketing activity with a special focus on fundamentals of consultative selling. Helps students develop professional selling skills, including identifying and qualifying prospects, discovering customer needs, developing and making a sales presentation, handling objections, and closing a sale. Examines the role of selling in the total marketing process.


BUS 200 and Junior status.
  • Up one level
  • 400