Bachelor of Business Administration in Marketing
Degree Requirements
Students who choose to study marketing will learn how to identify and gain insight into customers in order to develop products and services that meet both customer needs and organizational goals.
See University Core Requirements
Degree Requirements
Common Business Requirements — 54 hours
In conjunction with the general education requirements, all business students regardless of major take the common business requirements.
Non-Business Courses
P4 Professional Development Requirements
| BUS 202 | Professional Development | 1 |
| BUS 302 | Internship Preparation | 1 |
| BUS 402 | Professional Development Leadership | 1 |
Business Foundation Lower Division
| BUS 100 | Introduction to Leadership Skills | 3 |
| BUS 101 | Software Applications Workshop | 1 |
| ECN 120 | Principles of Macroeconomics | 3 |
| ECN 121 | Principles of Microeconomics | 3 |
| BUS 200 | Principles of Marketing | 3 |
| BUS 205 | Business Finance | 3 |
| BUS 209 | Financial Accounting | 3 |
| BUS 210 | Managerial Accounting | 3 |
| BUS 250 | Legal and Social Responsibility in Business | 3 |
| BUS 255 | Introduction to Operations & Technology Management | 3 |
Business Foundation Upper Division
| BUS 355 | Decision Modeling | 3 |
| BUS 360 | Cross Cultural Organizational Behavior and Ethics | 3 |
| BUS 364 | Innovation | 3 |
| BUS 400 | Management Decisions and Policy | 3 |
Major Requirements — 24 hours
Three of the following electives, at least two of which must be in Business:
| BUS 361 | Foundations of Operations Management | 3 |
| BUS 376 | Marketing for Sustainability | 3 |
| BUS 385 | Opportunity Assessment | 3 |
| BUS 452 | Project Management | 3 |
| BUS 453 | Supply Chain Management | 3 |
| BUS 472 | Personal Selling | 3 |
| BUS 474 | Digital Marketing | 3 |
| BUS 476 | Product Design & Development | 3 |
| CST 352 | News Writing and Reporting | 3 |
| | Any ECN 3xx or 4xx class | 3 |
Additional Electives — 5-8 hours (depending upon whether ECN 120 is used to fulfill one social science requirement)
Total Credit Hours: 120