University of Portland Bulletin 2019-2020

BUS 443 International Marketing Management

Examines the challenges of entering a new international market by researching and developing the first step in this decision process, a Country Notebook, by identifying cultural and economic factors in an emerging market and determining if the uncontrollable factors can be met successfully by adjusting the controllable ones.  


BUS 200 and Junior status
  • Up one level
  • 400