Bachelor of Business Administration in Marketing
Degree Requirements
The marketing major provides students with insights into customer behavior, frameworks for brand promotion and product development, and marketing analytics tools needed to strengthen competitive advantage and drive sustainable growth. As the marketing discipline is eclectic in nature, drawing from both quantitative and qualitative perspectives, a degree in marketing prepares students for a broad range of careers across professional sales, digital marketing, corporate retail, marketing research, advertising and promotions, and brand management, among many others.
See University Core Requirements
Degree Requirements
Business Requirements — 53 hours
Non-Business Courses
P4 Professional Development Requirements
| BUS 202 | Professional Development | 1 |
| BUS 302 | Internship Preparation | 1 |
| BUS 397 | Professional Development Internship | 1 |
Global Acumen Requirements
| BUS 360 | Cross Cultural Organizational Behavior and Ethics | 3 |
| BUS 496 | Meaningful International Experience | 1 |
Business Foundation Lower Division
| BUS 100 | Introduction to Leadership Skills | 3 |
| BUS 101 | Software Applications Workshop | 1 |
| ECN 120 | Principles of Macroeconomics | 3 |
| ECN 121 | Principles of Microeconomics | 3 |
| BUS 200 | Principles of Marketing | 3 |
| BUS 205 | Foundations of Finance | 3 |
| BUS 209 | Financial Accounting | 3 |
| BUS 210 | Managerial Accounting | 3 |
| BUS 250 | Legal and Social Responsibility in Business | 3 |
| BUS 255 | Introduction to Operations & Technology Management | 3 |
Business Foundation Upper Division
Major Requirements — 27 hours
Four of the following electives:
| BUS 361 | Foundations of Operations Management | 3 |
| BUS 376 | Marketing for Sustainability | 3 |
| BUS 385 | Opportunity Assessment | 3 |
| BUS 400 | Management Decisions and Policy | 3 |
| BUS 452 | Project Management | 3 |
| BUS 453 | Supply Chain Management | 3 |
| BUS 472 | Personal Selling | 3 |
| BUS 476 | Product Design & Development | 3 |
| CST 352 | News Writing and Reporting | 3 |
| | Any ECN 3xx or 4xx class | 3 |
Additional Electives
Any additional credit hours required to complete a minimum of 120 credit hours.
Total Credit Hours: 120