University of Portland Bulletin 2020-2021

BUS 376 Marketing for Sustainability

Explores the roles of marketing in a sustainable society. Sustainable marketing has two imperatives: 1) to conduct itself in a way that advances an organization's economic success while creating a positive impact on society and the environment, and 2) to help bring about a society that values and practices social and environmental sustainability in all its behaviors. Junior status.


BUS 200
  • Up one level
  • 300