University of Portland Bulletin 2020-2021

BUS 471 Brand Promotions Management

Closely examines and expands upon brand building strategies through social, digital and traditional promotional tools by analyzing brand touch points through hands-on learning by conducting an Integrated Brand Promotion Audit for a real client and making brand management recommendations. Marketing capstone. Senior status.

Prerequisite

BUS 200
  • Up one level
  • 400