Bachelor of Business Administration in Marketing
The marketing major provides students with insights into customer behavior, frameworks for brand promotion and product development, and marketing analytics tools needed to strengthen competitive advantage and drive sustainable growth. As the marketing discipline is eclectic in nature, drawing from both quantitative and qualitative perspectives, a degree in marketing prepares students for a broad range of careers across professional sales, digital marketing, corporate retail, marketing research, advertising and promotions, and brand management, among many others.
See University Core Requirements
One core social science requirement is satisfied by ECN 120 in the major. The core mathematics requirements are satisfied by the major requirements below.
Business Requirements — 53 credit hours
Non-Business Courses - 12 credit hours
P4 Professional Development Requirements - 3 credit hours
| BUS 202 | Professional Development | 1 |
| BUS 302 | Internship Preparation | 1 |
| BUS 397 | Professional Development Internship | 1 |
Global Acumen Requirements - 4 credit hours
| BUS 360 | Cross Cultural Organizational Behavior and Ethics | 3 |
| BUS 496 | Meaningful International Experience | 1 |
Business Foundation Lower Division - 28 credit hours
| BUS 100 | Introduction to Leadership Skills | 3 |
| BUS 101 | Software Applications Workshop | 1 |
| ECN 120 | Principles of Macroeconomics | 3 |
| ECN 121 | Principles of Microeconomics | 3 |
| BUS 200 | Principles of Marketing | 3 |
| BUS 205 | Foundations of Finance | 3 |
| BUS 209 | Financial Accounting | 3 |
| BUS 210 | Managerial Accounting | 3 |
| BUS 250 | Legal and Social Responsibility in Business | 3 |
| BUS 255 | Introduction to Operations & Technology Management | 3 |
Business Foundation Upper Division - 6 credit hours
Major Requirements — 27 credit hours
Major Electives 12 credit hours
Select four courses from the following:
| BUS 361 | Foundations of Operations Management | 3 |
| BUS 376 | Marketing for Sustainability | 3 |
| BUS 385 | Opportunity Assessment | 3 |
| BUS 400 | Strategic Management | 3 |
| BUS 452 | Project Management | 3 |
| BUS 453 | Supply Chain Analytics | 3 |
| BUS 472 | Personal Selling | 3 |
| BUS 473 | Sports Marketing | 3 |
| BUS 476 | Product Design & Development | 3 |
| CST 352 | News Writing and Reporting | 3 |
| | One 300 or 400 level ECN course | 3 |
Any additional credit hours required to complete a minimum of 120 credit hours
Total Credit Hours: 120