University of Portland Bulletin 2023-2024

BUS 435 Sports Finance & Sponsorship

This course provides students with an understanding of the financial principles relevant to the business of sports. Students will learn about player/coach contracts and franchise valuation, endorsement and sponsorship deals, financing stadiums through public/private partnerships and the business of college sports.  Course will be taught “seminar style” which means: guest speakers and possible field trips.

Prerequisite

BUS 205
  • Up one level
  • 400