University of Portland Bulletin 2023-2024

BUS 443 International Marketing Management

Examines the challenges of entering a new international market by researching and developing the first step in this decision process, a Country Notebook, by identifying cultural and economic factors in an emerging market and determining if the uncontrollable factors can be met successfully by adjusting the controllable ones. Junior status.

Prerequisite

BUS 200
  • Up one level
  • 400