University of Portland Bulletin 2023-2024

BUS 474 Digital Marketing

Provides students with hands-on experience developing web marketing strategies for businesses and non-profit organizations seeking to leverage digital media in their competitive strategies. Topic areas include web marketing planning, website design, search engine optimization, online advertising, and marketing via email, blogs, social media, and mobile media.

Prerequisite

BUS 200
  • Up one level
  • 400