University of Portland Bulletin 2023-2024

BUS 527 Digital Marketing

Explores the strategic use of digital media and marketing tools to build a brand or achieve an organization’s goals. We will investigate best practices for offering consumers a seamless brand experience using multiple media, information sources and purchase options. Students will apply course concepts in creating a strategic, actionable digital marketing plan for a brand or organization of their choosing.

Prerequisite

BUS 520 or equivalent.