Bachelor of Business Administration in Marketing
The marketing major provides students with insights into customer behavior, frameworks for brand promotion and product development, and marketing analytics tools needed to strengthen competitive advantage and drive sustainable growth. As the marketing discipline is eclectic in nature, drawing from both quantitative and qualitative perspectives, a degree in marketing prepares students for a broad range of careers across professional sales, digital marketing, corporate retail, marketing research, advertising and promotions, and brand management, among many others.
University Core Curriculum Requirements — 40 credit hours
All University of Portland students progress through a set of shared course options as part of the University’s liberal arts Core Curriculum. This curriculum offers a foundation of multiple lenses to address enduring questions of human concern, integrating the liberal arts, the University mission, and the knowledge, skills, and values needed in a diverse society and in the workplace.
See Core Curriculum Requirements
Two of the three core requirements in the Scientific and Quantitative Literacy and Problem Solving Habit are satisfied by ECN 120 and the mathematics requirements within the major.
BUS 250 and BUS 471 are the designated Writing in the Discipline courses for the B.B.A. in Marketing.
Business Requirements — 53 credit hours
Non-Business Courses - 12 credit hours
P4 Professional Development Requirements - 3 credit hours
| BUS 202 | Professional Development | 1 |
| BUS 302 | Internship Preparation | 1 |
| BUS 397 | Professional Development Internship | 1 |
Global Acumen Requirements - 4 credit hours
| BUS 360 | Cross Cultural Organizational Behavior and Ethics | 3 |
| BUS 496 | Meaningful International Experience | 1 |
Business Foundation Lower Division - 28 credit hours
| BUS 100 | Introduction to Leadership Skills | 3 |
| BUS 101 | Software Applications Workshop | 1 |
| ECN 120 | Principles of Macroeconomics | 3 |
| ECN 121 | Principles of Microeconomics | 3 |
| BUS 200 | Principles of Marketing | 3 |
| BUS 205 | Foundations of Finance | 3 |
| BUS 209 | Financial Accounting | 3 |
| BUS 210 | Managerial Accounting | 3 |
| BUS 250 | Legal and Social Responsibility in Business | 3 |
| BUS 255 | Introduction to Operations & Technology Management | 3 |
Business Foundation Upper Division - 6 credit hours
Major Requirements — 27 credit hours
Required Courses — 15 credit hours
Major Electives - 12 credit hours
Select four courses from the following. Two of the four must be in business.
| BUS 330 | Managerial Finance | 3 |
| BUS 361 | Foundations of Operations Management | 3 |
| BUS 376 | Marketing for Sustainability | 3 |
| BUS 385 | Entrepreneurship Opportunity Assessment | 3 |
| BUS 400 | Strategic Management | 3 |
| BUS 449 | Python Programming for Business and Analytics | 3 |
| BUS 452 | Project Management | 3 |
| BUS 453 | Supply Chain Analytics | 3 |
| BUS 472 | Personal Selling | 3 |
| BUS 473 | Sports Marketing | 3 |
| BUS 475 | Design Thinking | 3 |
| BUS 476 | Product Design & Development | 3 |
| BUS 477 | Brand Design | 3 |
| CST 335 | Visual Communication | 3 |
| CST 352 | News Writing and Reporting | 3 |
| CST 361 | Introduction to Advertising | 3 |
| CST 362 | Introduction to Public Relations | 3 |
| One 300 or 400 level ECN course | 3 |
Any additional credit hours required to complete a minimum of 120 credit hours
Total Credit Hours: 120