University of Portland Bulletin 2024-2025

BUS 471 Marketing Management

This course focuses on developing and implementing marketing strategies and tactics to enhance competitive advantage in the business marketplace. Students will work in teams to conduct background market research and competitive analysis, systematically apply concepts and frameworks to develop comprehensive marketing plans, and present strategic recommendations to a panel of outside industry experts. Marketing capstone. Senior status.

Prerequisite

BUS 200
  • Up one level
  • 400