University of Portland Bulletin 2016-2017

BUS 364 Innovation

Examines the key elements of creativity and innovation and managing innovation from both individual/team and organizational perspectives. Positions successful innovation outcomes as contributing to a firm's competitive advantage. Explores innovation as a creative problem-solving capability that is applied to a wide variety of market opportunities and social/institutional challenges. (Prerequisite: Junior Status)


Junior status
  • Up one level
  • 300