University of Portland Bulletin 2024-2025

Bachelor of Business Administration in Marketing

The marketing major provides students with insights into customer behavior, frameworks for brand promotion and product development, and marketing analytics tools needed to strengthen competitive advantage and drive sustainable growth.  As the marketing discipline is eclectic in nature, drawing from both quantitative and qualitative perspectives, a degree in marketing prepares students for a broad range of careers across professional sales, digital marketing, corporate retail, marketing research, advertising and promotions, and brand management, among many others.


UP Core Requirements — 40 credit hours

All University of Portland students progress through a set of shared course options as part of the University’s liberal arts Core Curriculum. This curriculum offers a foundation of multiple lenses to address enduring questions of human concern, integrating the liberal arts, the University mission, and the knowledge, skills, and values needed in a diverse society and in the workplace.

See UP Core Requirements

Two of the three core requirements in the Science & Problem Solving Habit are satisfied by ECN 120 and the mathematics requirements within the major.

BUS 250 and BUS 471 are the designated Writing in the Discipline courses for the B.B.A. in Marketing.

Business Requirements — 53 credit hours

Non-Business Courses - 9 credit hours

CST 107Public Speaking for Change

3

ENG 107College Writing

3

MTH 161Elementary Statistics

3

P4 Professional Development Requirements - 3 credit hours

BUS 202Professional Development

1

BUS 302Internship Preparation

1

BUS 397Professional Development Internship

1

Global Acumen Requirements - 4 credit hours

BUS 360Cross Cultural Organizational Behavior and Ethics

3

BUS 496Meaningful International Experience

1

Business Foundation Lower Division - 31 credit hours

BUS 100Introduction to Leadership Skills

3

BUS 101Software Applications Workshop

1

BUS 104Math for Business and Analytics I

2

ECN 120Principles of Macroeconomics

3

ECN 121Principles of Microeconomics

3

BUS 200Principles of Marketing

3

BUS 204Math for Business and Analytics II

1

BUS 205Foundations of Finance

3

BUS 209Financial Accounting

3

BUS 210Managerial Accounting

3

BUS 250Legal and Social Responsibility in Business

3

BUS 255Introduction to Operations & Technology Management

3

Business Foundation Upper Division - 6 credit hours

BUS 355Decision Modeling and Analytics

3

BUS 364Innovation

3

Major Requirements — 27 credit hours

Required Courses — 15 credit hours

BUS 371Consumer Behavior

3

BUS 443International Marketing Management

3

BUS 470Marketing Research

3

BUS 471Marketing Management

3

BUS 474Digital Marketing

3

Major Electives - 12 credit hours

Select four courses from the following. Two of the four must be in business.
BUS 330Managerial Finance

3

BUS 361Foundations of Operations Management

3

BUS 376Marketing for Sustainability

3

BUS 385Entrepreneurship Opportunity Assessment

3

BUS 400Strategic Management

3

BUS 449Python Programming for Business and Analytics

3

BUS 452Project Management

3

BUS 453Supply Chain Analytics

3

BUS 472Personal Selling

3

BUS 473Sports Marketing

3

BUS 475Design Thinking

3

BUS 476Product Design & Development

3

BUS 477Brand Design

3

CST 335Visual Communication

3

CST 352News Writing and Reporting

3

CST 361Introduction to Advertising

3

CST 362Introduction to Public Relations

3

One 300 or 400 level ECN course

3

PSY 365Personality

3

PSY 371Social Psychology

3

Any additional credit hours required to complete a minimum of 120 credit hours

Total Credit Hours: 120